Digital Marketing, why it´s important?

Nowadays, businesses and brands maintain a significant presence on social networks. 

Many are hiring Digital Marketing services to make this possible.

Many companies and people offer these services, but few really have the know-how to get the most out of these Marketing tools.

Digital Marketing is much more than having a presence on Social Networks, in fact, that only scratches the surface.  

If you have invested in Digital Marketing and have not obtained the results you thought were coming, surely there is something you are not considering.

Digital Marketing is comprised of an array of tools, and if one of these is not deployed, your entire digital marketing outlay may have been made in vain.

We recommend you review the following digital marketing tips about tools in order to determine if you exploiting all that Digital Marketing has to offer your brand.

The webpage is the engine that powers Digital Marketing. Not having a webpage is like not having a house in which to sleep, eat or receive guests.  

A website today must be programmed with technology and language 2.0. 

What does this mean? It means that the webpage allows you to interact with your target, who, in turn, can respond and react to anything you post.  

The success of a good website relies on a clearly comprehensible navigation map.

What do we mean by a Navigation Map?

The Navigation Map provides the webpage its structure, the routes by which the potential client will find relevant information about the product offered.

Once you find what you’re looking for, the navigation map allows you to go back to previous sections, browsing the site in a simple, intuitive way.

Your website must include links to your company’s the Social Networks. Using standard social media icons, your clients can access screens showing the latest comments from Facebook, Twitter and other social network publications. Generally, three social media links are sufficient. 

The proper website must have the following sections: 

Home 

About us

Services 

Contact

Section headings may vary, depending on the brand, business or person. 

The Articles section is where you publish the latest news and accomplishments of the company. This section should provide customer/reader feedback options, allowing visitors to leave a comment or ask a question. 

The goal is to interact with the target. 

In order to compile a list of prospective customers, we recommend requiring the visitor to register before being allowed to submit a comment.  

 

If the page contains a lot of information, we recommend providing a keyword search option.

It is also useful to include a testimonials section where visitors can read customer endorsements of the company.

It is much more important these days to provide customer endorsements and feedback for potential clients, than to spend thousands on ads in magazines or newspapers for the purpose of positioning.

In the Home section, an institutional video lasting no more than 30 seconds is extremely useful for informing the visitor about your webpage.

Telephones, email, store hours and mailing address of the brand, company or business, must always be on view in all sections.

How many times have you urgently needed to book a table at a restaurant, consult store hours or get personal attention from a manager, only to find that this information is nowhere to be found?

Potential clients in this situation often simply surf to the next option, since this lack of attention to key details falls short of their customer service expectations.

All of which invites the question:

Is your website furnished with all of the options above?

Our team of experts will gladly assess your webpage or website and prepare a tailor-made proposal to meet your needs.

www.asterizco.com

contacto@asterizco.com

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